Hi everyone and welcome to our July newsletter! We're excited to share the latest trends with our community of corporate wellness enthusiasts, fitness entrepreneurs, and business-minded wellness advocates.

But first, a quick update: Amenity Yoga had a record month! We hosted an event with JPMorgan, led a virtual mindfulness session with Deloitte, got our first newsletter sponsor (see above) and were featured in Chicago Booth Magazine.

Interested in bringing Amenity Yoga classes to your company? Email me at [email protected].

⬇️ This month’s content:

1. Latest industry trends 

2. Emerging wellness consumer trends

3. Businesses capturing consumer trends

INDUSTRY TRENDS

Market Shakers and Big Players

📊 Market growth and demographics

• Philadelphia just ordered 26,000 city workers back to the office, 5 days a week.

• The U.S. economy grew 2.8% in Q2 2024, supported by strong consumer spending on healthcare, entertainment, and fitness-related activities.

• NBCUniversal’s ad revenue for the Summer Olympics in Paris is projected to exceed $1.25 billion.

🤝IPO & M&A trends

• Canadian diagnostics developer Breathe BioMedical increases share offering by 64% ahead of $13 million US IPO.

🚀 New markets

• Hoka, Teva and Brooks launched new products this month further eroding Nike’s market share, which reported an 8% decline in revenue as of 5/31/24.

• Sword Health launched the Sword Foundation, which will further its mission of freeing two billion people from pain, following a financing round that boosted its valuation to $3B in June.

🏢 Business opportunities

• Depression and anxiety cost the global economy an estimated $1 trillion annually in lost productivity, highlighting the need for better mental health solutions.

• High demand for Ozempic, coupled with supply chain issues has led to significant shortages and underscores the challenges in the pharmaceutical supply chain.

• Indian workers report the highest rate of daily anger at 35%, indicating severe workplace challenges and the need for holistic employee well-being programs.

CONSUMER ENGAGEMENT

The Enduring Appeal of Anti-Aging

This July we've sifted through a variety of sources including leading publications, financial reports, and social media dialogues, for emerging consumer trends to fuel your business’s growth.

🔍What we found

1. Anti-aging: U.S. consumers are prioritizing preventive medicine and digital health monitoring, with significant spending on anti-aging products.

2. New moon: Social media buzz around the new moon in Leo on August 2024 emphasizes self-authenticity and personal growth.

3. Family yoga: Recent articles on matrescence, postnatal yoga, and internal family systems therapy life highlight a trend among parents seeking to integrate wellness practices into family routines, likely linked to the summer break.

📸How to capture these trends 

1. Marketing campaigns: Highlight the preventive health and anti-aging benefits of your products or services. Consider partnerships with companies specializing in these areas.

2. Astrology themes: Offer personal growth workshops or products that resonate with astrology enthusiasts.

3. Family friendly classes: Design wellness solutions that accommodate the whole family, especially during summer when children are out of school.

COMPETITIVE INSIGHTS

Trend Spotting: Who Did it Best?

Staying on top of the latest consumer trends is key for businesses eager to grow and connect more deeply with their audience. We’ll help you learn from businesses that are capturing emerging consumer trends.

👀 Learn from the competition

• EnhanceFitness is a program specifically designed for older adults, backed by research and focuses on four key areas: stretching and flexibility, low-impact aerobics, strength training, and balance.

• Lululemon has embraced astrology themes in their marketing and product offerings. They periodically release collections and host events that align with astrological cycles, such as new moon yoga sessions or clothing lines.

• Cosmic Kids Yoga exemplifies this trend well with their fun, engaging yoga videos designed for children and their parents, promoting wellness as a family activity.

Did we miss something? Please let us know!

RECOMMENDED RESOURCES

💼 Looking for effective corporate wellness classes? Amenity Yoga is here to help! We offer corporate wellness classes taught by instructors from the business community. Please contact us to learn more.

🧘‍♀️ Are you a yoga instructor? Subscribe to our yoga instructor newsletter for professional development resources, sample class schedules, local job postings, and more!

📄 Unilever and BHP’s mental health training programs

📈 Gallups 2024 State of the Global Workplace Study