With the global yoga market projected to reach $200 billion by 2030, there's never been a better time to be involved in the yoga industry. At Amenity Yoga, we're excited about this growth and dedicated to helping you seize these market opportunities through our monthly newsletter.

That said, let’s dive into our May newsletter for a snapshot of the latest yoga trends and industry insights.

📋What you can expect

1. Latest yoga industry trends and what they mean for your business

2. Emerging yoga consumer trends and how to capture them to grow your business

3. Who is capturing emerging yoga consumer trends well

4. Are you a certified yoga instructor with experience teaching corporate yoga classes? Please contact us for upcoming job opportunities.

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   -The AY Team

INDUSTRY TRENDS

Yoga Industry Updates

📊 Market growth and demographics

• The global yoga market is expected to reach USD 200.35 billion by 2030​​

• The 30-50 age group dominates the market, while the 18-29 segment is poised for significant growth due to their interest in fitness and stress management​​

🤝IPO & M&A trends

• The healthtech sector is expected to see significant consolidation, particularly in musculoskeletal solutions, digital therapeutics, and behavioral health

• Healthtech unicorns such as Noom, Ro, Spring Health, Hinge Health, Headspace, and Quantum Health are top candidates for going public in 2024

🏢 Business models and market expansion

• Investors' now favor profitable, enterprise-focused business models over direct-to-consumer (DTC) models, which typically incur high marketing expenses

• Despite investor preferences, Headspace announced its entry into the DTC mental health space last month

🏛️ Policy updates

• As of April 2024, CMS requires home-based care agencies to allocate at least 80% of Medicaid payments to direct care-worker compensation, potentially boosting demand for in-home yoga and wellness services

• Effective April 23, 2024, the FTC banned noncompete agreements for clinical workforce positions, likely affecting physician groups and clinical staff retention strategies

CONSUMER ENGAGEMENT

May’s Emerging Yoga Consumer Trends

This May, we've sifted through a variety of sources to bring you the freshest trends in the yoga world. Our content is crafted from a wide array of sources, including leading publications, financial reports, and social media dialogues, to fuel your business’s growth and success.

📈What we found

1. Yoga for gut health: Gut health is the new consumer health trend, and practitioners are seeking ways to connect yoga with a healthier gut. P.S. check out "The Gut: Our Second Brain" on Netflix for more education on gut health

2. Elemental yoga series: There's a growing interest in yoga practices that connect with natural elements like earth, air, and fire, focusing on grounding, mental clarity, and core strength

3. Sound-integrated yoga: Practices like Nada Yoga, which incorporate sound to enhance meditation and yoga sessions, are becoming increasingly popular

4. Eco-friendly yoga apparel: There is a growing trend towards sustainable and stylish yoga wear, made from breathable, moisture-wicking fabrics

5. Functional fitness and flexibility: Consumers are looking for yoga sessions that improve functional fitness

📸How to capture these trends

1. Incorporate elemental yoga: Introduce classes that align with natural elements, such as earth grounding or air clarity sessions, to offer unique, nature-connected yoga experiences

2. Add sound elements: Integrate Nada Yoga or similar practices into your schedule, using sound to deepen meditation and enhance the yoga experience

3. Focus on gut health: Provide specialized classes and workshops for yoga poses and healthy lifestyles that emphasize gut health and physical recovery

4. Promote sustainable apparel: Highlight and offer eco-friendly, stylish yoga wear to attract environmentally-conscious consumers looking for functional and comfortable options

5. Offer functional fitness sessions: Create classes that focus on improving flexibility and functional fitness, addressing muscle support and overall physical well-being​​

COMPETITIVE INSIGHTS

Capturing Consumer Trends Better Than the Competition

Staying on top of the latest consumer trends is key for yoga businesses eager to grow and connect more deeply with their audience. We’ll help you learn from businesses that are capturing emerging consumer trends.

👀 Learn from the competition

• Sky Ting Yoga in New York offers classes that connect with natural elements, such as "Earth" grounding sessions and "Air" clarity practices

• Integral Yoga Institute in New York City integrates Nada Yoga and sound healing practices into their class schedule, using gongs, singing bowls, and chanting to enhance meditation and yoga sessions

• YogaWorks offers workshops and classes that combine yoga poses with dietary advice to promote gut health and overall digestive wellness

• Manduka is an industry leader in its commitment to sustainability, offering eco-friendly yoga mats and apparel made from recycled and organic materials

• F45 Training specializes in functional fitness with a focus on improving strength, flexibility, and overall functional movement

Did we miss something? Please let us know!

RECOMMENDED RESOURCES

💼 Do you teach corporate yoga classes? Amenity Yoga is looking for instructors! Please contact us to learn more.

🧘‍♀️ Are you a yoga instructor? Subscribe to our yoga instructor newsletter for professional development resources, sample class schedules, local job postings, and more!

📚 Enjoy this industry newsletter? Don't keep the goodness to yourself—share the newsletter and let's grow our community together!

🎧 Tune into Asana Audio for our expert-led yoga sessions of our suggested monthly sequences.