Hi Everyone!

I wanted to start this month by giving you a heartfelt thanks for being here and reading the monthly newsletter. Some of you might know me, Erin, as a fellow Boothie, the founder of Amenity Yoga, a friend, or just the voice in your inbox each month sharing insights on wellness and yoga.

🌟 Market trend insight
For years, I’ve been inspired by a market trend among business professionals who are also certified wellness practitioners but don’t know how to tap into their wellness passion. I hope that this newsletter empowers you to follow your wellness passions, become better business operators, and share the gift of yoga and wellness with others.

📢 Spread the word!
If you enjoy what I have for you, please consider sharing the newsletter! We just launched a 30-day referral program where you can earn a fancy new Manduka mat 🙌.

⬇️ This month’s content:

1. Latest yoga industry trends and what they mean for your business

2. Our 30 day free giveaway!

3. Emerging yoga consumer trends and how to capture them to grow your business

4. Competitors capturing emerging yoga consumer trends

INDUSTRY TRENDS

Yoga Industry Updates

📊 Market growth and demographics

• Lifetime spend: A typical yogi will spend $62,640 on classes, workshops, and accessories over their lifetime. This equates to about $90 per month.

• Asia-Pacific growth: The Asia-Pacific region is expected to exhibit the highest industry growth rate, with a CAGR of 10.8% from 2021 to 2027. The growth is driven by increasing disposable income, a large and diverse consumer base, and supportive government initiatives to promote yoga.

🤝IPO & M&A trends

• Apparel IPO: Vuori, a Southern California-based athletic apparel company, is planning to go public in mid-2024.

• Equipment manufacturer: Johnson Health Tech, the largest fitness equipment manufacturer, continues to quietly acquire smaller fitness and wellness brands including BowFlex, Schwinn Fitness and JRNY Digital Fitness Platform. ​

🚀 Startups

• Yoga for sleep: Neend was founded in 2021 and provides bedtime stories, yoga nidra, guided meditation to promote better sleep.

• Live virtual fitness classes: Shvasa was founded in 2021 and raised $2.3M in a seed round in November 2024. The company offers live virtual yoga and meditation classes.

🏢 Business models and new markets

• Corporate wellness: AbbVie has expanded corporate wellness benefits to include on-site healthcare clinics at certain locations.

• Generative AI: Wellness companies are using more generative AI to provide customized wellness recommendations and personalization for consumers.

FREE GIVEAWAY

Join Our 30-Day Referral Program and Earn Amazing Rewards!

We’re excited to announce our 30-day referral program, designed to reward you for sharing the benefits of Amenity Yoga with your friends and colleagues. Share the newsletter and you’ll be guaranteed rewards at each milestone! The contest runs from June 24, 2024, at 8:00 am CST and ends on July 24, 2024, at 11:59 pm CST. Here’s how you can participate and earn fantastic rewards:

🙌 How to participate

1. Share your unique referral link below with friends and family.

2. Earn rewards as your referrals subscribe to our Amenity Yoga newsletter.

🎁Rewards

• 5 referrals: Essential oil ($10 value)

• 10 referrals: Yoga blocks + strap set ($20 value)

• 15 referrals: Iron flask water bottle ($30 value)

• 20 referrals: Manduka yoga mat ($85 value)

Note: By participating, you agree to our Terms and Conditions. For full terms and conditions, please visit the Terms and Conditions Page.

Happy sharing! 😊

CONSUMER ENGAGEMENT

Hemp Yoga Mats are a Thing

This June, we've sifted through a variety of sources to bring you the freshest trends in the yoga world. Our content is aggregated from a wide array of data sources, including leading publications, financial reports, and social media dialogues, to fuel your business’s growth and success.

📈What we found

1. Sustainable yoga gear: Sustainable yoga gear is trending across Reddit forums and TikTok feeds in June such as biodegradable yoga mats. Read more

2. Shorter classes: 15-minute yoga routines are gaining popularity with yoga influencers and virtual classes to cater to busy practitioners.

3. Integrate astrology: Around 34% of yogis engage in some form of astrological practice alongside their yoga routines. Read more

4. Yoga for seniors: Yoga for seniors has seen a 25% increase in enrollment over the past year, highlighting the demographic's growing interest in yoga.

📸How to capture these trends

1. Stock and promote sustainable gear: Offer eco-friendly mats, blocks, and props made from cork, recycled rubber, and organic cotton. Highlight these products in your studio and online store, emphasizing their environmental benefits.

2. Introduce short yoga classes: Add 15-minute virtual yoga sessions to your schedule for busy clients. Market them as quick, stress-relieving breaks perfect for lunch hours or between meetings.

3. Incorporate astrology into your offerings: Host classes or workshops that blend yoga with astrological themes. Collaborate with astrologers for unique, themed sessions. Read more

4. Expand senior yoga programs: Develop specialized classes for seniors, focusing on gentle and chair yoga, and joint mobility. Promote these through local senior centers and healthcare providers.

COMPETITIVE INSIGHTS

Capturing Consumer Trends Better Than the Competition

Staying on top of the latest consumer trends is key for yoga businesses eager to grow and connect more deeply with their audience. We’ll help you learn from businesses that are capturing emerging consumer trends.

👀 Learn from the competition

• Yoloha exemplifies this trend well by offering eco-friendly cork yoga mats that align with the values of environmentally-conscious yogis.

• Yoga with Adriene exemplifies this trend well with her popular short and accessible YouTube yoga sessions.

• Mystic Yoga combines yoga and astrology by offering classes that align with lunar phases and astrological events. membership renewals.

• SilverSneakers offers specialized senior fitness programs, including yoga, that cater to this growing market.

Did we miss something? Please let us know!

RECOMMENDED RESOURCES

💼 Looking for effective corporate wellness classes? Amenity Yoga is here to help! We offer corporate wellness classes taught by instructors from the business community. Please contact us to learn more.

🧘‍♀️ Are you a yoga instructor? Subscribe to our yoga instructor newsletter for professional development resources, sample class schedules, local job postings, and more!

🎧 Tune into Asana Audio for our expert-led yoga sessions of our suggested monthly sequences.