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How Sydney Launched a Supplement Marketplace

September 2024

FOUNDER FEATURE

Join Sydney’s Founder Journey: Help Shape the Future of INNR Wellness

Sydney’s journey began with a personal commitment to health and well-being, shaped by her experience as a lifelong athlete. From playing collegiate ice hockey to finding balance through yoga and marathons, Sydney has always prioritized her health. Growing up in a small farm town near Madison, Wisconsin, she valued fresh, local food and expanded her wellness habits by incorporating supplements into her daily routine.

💡INNR was born

Sydney realized how overwhelming the supplement space can be and saw an opportunity to simplify it for others. This led to the creation of INNR Wellness—a marketplace offering a curated collection of clean, ingredient-focused supplements designed to make wellness accessible for everyone, from fitness enthusiasts to wellness newcomers.

🦄Differentiation

  1. Curated Product Selection: INNR cuts through the noise by offering only the best, most innovative wellness brands.

  2. Cost Effective: For those with a daily supplement routine, INNR’s subscription and savings options allow customers to bundle their purchases and get everything they need in one convenient place.

  3. Inclusive: Whether you’re just starting out or are a seasoned wellness enthusiast, INNR is your go-to marketplace for supplements.

🆘How to help

Sydney needs support from wellness enthusiasts, supplement takers, and aspiring business owners. Here’s how you can get involved:

Thank you for contributing to our community's mission to launch 100 wellness businesses. Together, we can lift each other up in our shared commitment to wellness!

📋How Sydney’s journey can inspire your own wellness business:

  • Find a Market Gap: Simplify or innovate in your industry by solving customer pain points, like Sydney did with supplements.

  • Share Your Story: Use your personal journey to build authenticity and connect with your audience.

  • Stand Out: Focus on unique offerings and inclusivity to differentiate your business.

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