Happy Friday! Dive into our April newsletter for a snapshot of the latest yoga industry trends and strategic insights. Our content is informed by a broad spectrum of sources including leading publications, financial reports, social media dialogues, and more to fuel your business’s growth and success.

📋What you can expect

1. Latest industry trends and what they mean for your business

2. Stay ahead of competition with SEO optimization

3. Learn consumer trends and capture them to grow your business

   
   -The AY Team

INDUSTRY TRENDS

Here’s What’s Trending This Month:

🧘‍♂️Diversification in wellness verticals

• FIIT enters the B2B space offering dedicated virtual studios on-dempand at partner sites, with or without connected equipment.

• Life Time emphasizes holistic wellness, expanding yoga programs within luxury fitness resorts to enhance member experiences.

🏢Franchise model and global expansion

• Lindora was aquired by Xponential Fitness (owner of YogaSix) illustrating a greater trend of yoga businesses expanding via franchising.

• ClassPass recently entered food and beverage space and now offers 10K+ facilities in 30 countries, with corporate partners including Under Armour, Red Bull and HelloFresh.

📱Digital and hybrid fitness solutions

• Companies adopt hybrid models, merging in-studio and digital offerings like XPASS, for diverse workouts under one subscription.

• Peloton reports growth in digital subscriptions, highlighting demand for at-home yoga and fitness classes.

COMPETITIVE INSIGHTS

Capturing Local Yoga Enthusiasts with SEO Optimization

🔍Popular yoga searches

The phrase "Yoga Near Me" is the second top Google query related to yoga this month, signaling a clear demand for local yoga options and marketing opportunities for yoga businesses.

📍What’s considered “near me?”

Data indicates that customers are typically willing to travel up to 12 minutes for an in-person yoga class.

🛠️Improve your website

The good news is, that optimizing your online presence for local search doesn't necessarily require hiring a developer. Check out the video above to make your studio the go-to option for yoga enthusiasts searching for "Yoga Near Me."

CONSUMER ENGAGEMENT

April Consumer Trends: Your Business Growth Guide

Staying on top of the latest consumer trends is key for yoga businesses eager to grow and connect more deeply with their audience. This April, we've sifted through a variety of sources to bring you the freshest trends in the yoga world.

📈What we found

1. Holistic Wellness Meets Astrology: There's a growing buzz around combining yoga with astrology, emotional intelligence, and spiritual growth.

2. Yoga for Physical Health: There's a strong interest in yoga as a solution for specific physical issues such as back pain, tight hamstrings etc.

3. Yoga Beyond the Mat - Lifestyle and Travel: Yoga's not just a practice; it's becoming a way of life, including how we travel.

4. Empowering Yoga Teachers: Content geared towards the professional growth of yoga instructors is in demand. This month specifically there have been a surge of instructors asking about tax filings.

5. Mental Health Matters: More people are trying yoga for the first time in an effort to reap yoga's benefits for mental and emotional wellness. Specifically, consumers are seeking yoga for help with meditation, breathwork, and anxiety relief.

📸How to capture these trends

1. Expand Holistic Wellness Offerings: Mix in astrology, meditation, and workshops on emotional intelligence with your yoga offerings. It's a great chance for your business to offer something a little different, connecting physical practice with wider wellness and spirituality.

2. Develop Specialized Classes: Use insights on physical health to introduce classes that address specific concerns. It's a great way to draw in folks looking for tailored yoga solutions.

3. Promote Yoga Retreats and Travel: Think about offering or linking up with yoga retreats to give your community unique wellness experiences.

4. Support Yoga Teachers: Offer workshops and resources specifically for professional aspects of being a yoga instructor.

5. Emphasize Mental Health: Integrate classes and sessions focused on mental health and stress relief, such as meditation classes and yoga for anxiety relief, to meet the growing demand for mental wellness services.

RECOMMENDED RESOURCES

📚 Our newsletter is packed with valuable insights, tips, and trends. Don't keep the goodness to yourself—share the newsletter and let's grow our community together!

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